Business Analytics

Tech Master’s in Business Analytics

Instructor

Aayushi Mathpal

Description
Curriculum

Tech Master’s in Business Analytics.png

Term 1: Marketing Analytics Foundations

1
Module 1: Data-Driven Marketing

1 hour
Topics: Introduction to marketing analytics, metrics, and KPIs; data collection and management.

Python Application: Utilizing pandas and numpy for data manipulation and analysis.
2
Module 2: Consumer Behavior Analytics

1 hour
Topics: Analyzing and predicting consumer behavior using AI; segmentation and targeting.

Python Application: Implementing clustering algorithms using scikit-learn.
3
Module 3: Marketing Research Techniques

1 hour
Topics: Quantitative and qualitative research methods, survey design, and A/B testing.

Python Application: Statistical analysis and hypothesis testing with SciPy.

Term 2: Advanced AI and ML in Marketing

Term 3: Strategic Applications and Capstone Project

Capstone Project

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Get course ₹45,000

Certificate included

Course details

Duration 1 Year(s) Duration

Lectures 8

Level Intermediate

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